In our earlier post, we had featured Malaysian law firms which are active on LinkedIn. Malaysian law firms are also taking to another social media platform, Instagram. It is a largely photo and video-driven platform, and with a large number of users. There are estimated more than 1 billion monthly active Instagram users and more than 500 million daily active users.
The law firms below have slightly different approaches in utilising Instagram. It may be a combination of sharing knowledge or legal updates, giving an insight into the firm culture or firm activities, or something unique altogether.
We feature below the firms with a higher number of followers. Do drop a comment if you think there are other firms we should feature.
#12: Rahmat Lim & Partners @rahmatlimandpartners
A relatively new account. Thus far, it has featured their firm’s social activities. Rahmat Lim & Partners is the associate firm of Allen & Gledhill Singapore.
#11: Zul Rafique & Partners @zrpnews
The page features many of the firm’s events, and the talks that their partners give.
#10: Tan Norizan & Associates @tanoriz
Established in 2002, the firm of Tan Norizan & Associates publishes updates on their firm’s social events and firm retreats.
#9: Mah Weng Kwai & Associates @mahwengkwai
Mah Weng Kwai & Associates’ Instagram page features many of their firm’s events, their social activities and the awards they have won.
#8: Foong Cheng Leong & Co @fclcolaw
Foong Cheng Leong & Co’s page has a unique feature. It only sets out pictures of legal documents from the colonial days of Malaysia/Malaya and the Straits Settlement. It is a nice travel back in time, and this is due to the passion of Cheng Leong in personally purchasing these documents.
#7: Richard Wee Chambers @richardweechambers.lawfirm
Richard Wee and his partners established the firm on 1 July 2019 and the firm has already been very active on Instagram. The page sets out a look behind the scenes as their firm was set up, the string of visitors dropping by, and the many talks they are involved in.
#6: Lee Hishammuddin Allen & Gledhill @lhagmy
Lee Hishamuddin Allen & Gledhill, or LHAG, updates its Instagram page with the many talks, social activities, and other firm events that they hold.
#5: ZICO Group @zicogroup
Technically, not just a Malaysian law firm, the ZICO Group is a multidisciplinary professional services firm. The Malaysian law firm itself is Zaid Ibrahim & Co. The Instagram page features the regional events held by the ZICO Group.
#4: Zharif Nizamuddin @zharifnizamuddin
The six-lawyer firm of Zharif Nizamuddin has its founding partner formerly from one of the largest regional law firms based in Malaysia and its present managing partner, who was from the Malaysian member firm of Baker McKenzie. The Instagram page features the talks that their partners give as well as their firm events.
#3: Skrine @skrinedragons
This is not the law firm’s Instagram page. But it does feature the firm’s dragon boat team, the Skrine Dragons. So all the pictures and videos are of the Skrine Dragons, at their various trainings and competitions. The only Malaysian law firm dragon boat team and one of the few law firm dragon boat teams in the world.
#2: Dee, Netto, Fatimah & Ng @dnfnlaw
The firm of Dee, Netto, Fatimah & Ng has its Instagram page updated with their firm events, firm talks, and latest articles. But this is where Instagram is not a good platform to share links to articles. Such links in posts are not clickable and Instagram is still driven by pictures and videos.
#1: Donovan & Ho @donovanandho
The firm of Donovan & Ho is the Malaysian law firm with the most followers. The page features updates on the talks that their lawyers are giving, their firm’s social events, and also bite-sized legal updates without the need to click on any links.
Other Mentions
Looking outside Malaysia, we thought to feature how other law firms utilise Instagram.
Clifford Chance Careers @cliffordchancecareers
This is an example of a law firm wanting to best utilise Instagram as a tool to reach out to millennials and to get them to apply to the firm. The page features their events the firm hosts for students or graduates, and gives the followers a chance to look at the firm’s culture.
Norton Rose Fulbright @nortonrosefulbright
A great way to utilise Instagram to actually feature fantastic photos. Each photo is taken by one of their lawyers and it is a photo taken anywhere around the world. It ties in with the firm’s hashtag of #lawaroundtheworld. Their lawyers can also win the firm’s Instagram Pic of the Year Award. A good use of Instagram and a subtle way of showing the global reach of the firm.
Girl Friday IP @girlfridayip
Intellectual property law firm based in Australia, Girl Friday IP makes use of the Instagram medium to go minimalist but with eye-catching images. Captions are broken down to easy to understand updates on IP developments and on IP rights. You should also visit their firm’s website to view a very different take on a law firm website.
Legalite @legalite_au
An Australian business and franchise law firm. The Instagram posts have a very consistent colour scheme and look, and this is seen when viewing its posts on the grid page as well.
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